What WE Make Digital Marketing Case Study
Overall Website Performance
Facebook and Instagram Ad Performance
What WE Make spent over $31k on paid social ads and made over $148k in sales for a ROAS of 4.74x for the year 2020. (And we could have done a lot more if they had more production capacity!)
Even with a strict 28-day click only attribution, their ROAS was over 4x!
Return on Ad Spend (Facebook and Instagram)
Email Marketing Performance
Because the client is holding off on switching from Squarespace to Shopify, we don’t yet have the full benefit of email performance reporting through Klaviyo.
Even so, we’ve been able to help the client drive list growth, open rates and sales through their email marketing. Google Analytics reports a 248% increase in email sales.
Growth In Email Sales Revenue
Google Ads Performance
Because people don’t buy $1,200 products immediately after clicking on a Google Ad, we track leads as conversions so we can measure cost per lead.
The client then sells to these leads through live chat and email.