Ephraim Pottery Digital Marketing Case Study
Problem
This client came to us for digital marketing strategy and consulting.
They had been experimenting with Facebook and Google Ads on their own, but weren't satisfied with the results.
Goals
Solution
After Caroline consulted on their Facebook Ads, they drove massive sales and ROAS using the Facebook Ad campaign structure, targeting and creative we recommended.
23.51x
Facebook Ads ROAS. Seriously.
$9,357
$219,954
61%
Sales Growth Year-over-Year
Sales Growth
All but one of the 12 months were record months for their ecommerce store.
In April, May and June they more than doubled their online sales year-over-year.
$960k
Total Sales
61%
Increased Sales in One Year
Facebook Ads
- Spent $9,357 on ads and made $219,954.29 in sales!
- Saw a Return on Ad Spend (ROAS) of 23.51x based on 28-day click and 1-day view conversion
- 21.47x ROAS for the year based on just a 28-day click attribution window, see below
$219k
Facebook Ad Sales
23.51x
Return on Ad Spend
SEO Performance
31.87%
Organic Search Traffic Increase
Email Marketing
We switched them from Campaign Monitor to Klaviyo.
We implemented email acquisition strategies to grow their email list. By opting for a flyout rather than a popup that appears after visitors have been on the site for more than 40 seconds or if they have scrolled down 40% of the landing page, we were able to grow their email list by more than 2,000 emails in 6 months.
We reached out to [Caravan Digital] in the summer of 2019. We had been handling marketing in house for two decades. In hiring [Caravan] we hoped to have professionals advise us. What we got was a team of experts who helped us straighten out all kinds of problems. From SEO, to google ads, to email marketing, analytics, and fb marketing, the [Caravan] team addressed the problems, solved them, and taught us how to manage these areas ourselves.
I really appreciated [Caravan's] flexibility. If we wanted coaching to do the work ourselves, they facilitated that; if we didn't have the time to dig in, they would do the work for us. It is so great to have found a trust-worthy, competent marketing team to help us navigate the complexities of online marketing and ecommerce. In one year, we exceeded all of our sales and marketing goals. I highly recommend [Caravan Digital] to any small business doing ecommerce marketing.
Leah Purisch, Ephraim Pottery
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