Burman Coffee Digital Marketing Case Study
Problem
Burman Coffee was struggling with their organic search rankings and traffic. They were also too busy to continue running their Google Ads and wanted an agency to help.
Goals
Solution
We ultimately revamped their entire digital marketing strategy by starting up Facebook Ads from scratch and by switching their email marketing to Klaviyo for smart automation. Their organic traffic and sales shot up, and we helped them reach higher returns with their Google Ads.
$1.25M
Increased Sales
55%
Increased Growth
Facebook Ad Spend
$881k
Facebook Ad Sales
75.16%
SEO Revenue Increase
$57k
New Revenue from Email Flows
8.92x
Return on Google Ads Spend
69.36%
Increased Google Ads Sales
Facebook Ad Performance
They had never run Facebook Ads and were skeptical of the platform in the wake of the Cambridge Analytica scandal, but we encouraged them to let us give it a try, and they’ve been very happy we pushed for it.

Lifetime Performance

Here’s their lifetime performance (19.74x ROAS!) through Jan 13, 2021. This attribution window is the old default 28-day click and 1-day view.
Lifetime 28-Click Attribution Performance

They still saw a 9.38x ROAS on a lifetime 28-click attribution performance through Jan 13, 2021.
Facebook Ads
$44.6k
Facebook Ad Spend
$881k
Facebook Ad Sales
SEO Performance

Revenue from organic search grew 75.16% year-over-year 2019 to 2020 according to Google Analytics.
Users from organic search increased 71.95%.


Year-over-year clicks continued to increase in Q4 2020 (Google Search Console doesn’t provide full year-over-year data, unfortunately).
SEO
75.16%
Organic Search Revenue Increase 2019-2020
71.95%
Organic Search Users Increase
Google Ads Performance
After optimizing and improving Google Ads for a year, Burman had a ROAS of 8.92x.


$36k
Spent
$323.7k
Made
Email Performance
- Switched from Constant Contact to Klaviyo and now measuring revenue directly from email
- Set up automated email flows that brought in $68.5k in revenue in one year
- More than doubled their email list size in 15 months and email contributed over $1M to annual sales


Customer Lifetime Value
“Burman Coffee Traders has been in business since 2002. We began working with Eagan and his team approximately 1 year ago. In that time, [they] helped us set up a new email marketing tool that helped us grow our new prospect list to over 1000 contacts.
Eagan also reviewed our sales data to calculate our customer acquisition lifetime value which helped us recognize that 77% of our roaster buyers go on to purchase coffee beans and other products from us.
Lastly, our success manager, Caroline Wahlen, has gone over and above by learning to roast her own coffee at home! She truly tries to understand our business and thus writes very effective Facebook copy.
We like working with everyone on the team and highly recommend them.”
Kathie Burman, Owner
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