Email and SMS marketing has immense potential for elevating your digital marketing strategies. In this episode, we learn from the SMS Queen, Kerri McDonald of The Greenhouse, about highly effective techniques to grow your email and SMS marketing.
Read on to discover invaluable insights on optimizing your email and SMS marketing efforts to drive remarkable results for your business.
You can also watch or listen to our interview with Kerri below.
Timestamps:
0:00 Intro
0:32 Working in a Brand
2:48 Scaling Your Brand with SMS & Email
3:23 Importance of Customer Retention
4:54 Tools used in Growing SMS & Email Lists
6:24 Tools Used for Pop-ups
7:02 Strategy that Works in Getting Opt-ins
9:39 SMS Marketing Example
21:08 Handling A Client’s trust
23:49 Opt-in Offer Example
The Power of SMS Marketing
SMS marketing has emerged as a game-changer in the world of digital marketing. It provides a direct and highly effective way to engage with your customers. By leveraging SMS, you can access your customers right where they are – in their text message inboxes. This immediate and personal connection enables you to deliver impactful messages that resonate with your audience and drive conversions.
Scaling Your Brand with SMS & Email
Email and SMS marketing play a crucial role in scaling eCommerce brands. They act as powerful retention channels, driving customer lifetime value and fueling business growth. By utilizing email and SMS strategically, you can enhance customer experiences, increase conversions, and propel your brand forward.
Understanding the Value of Customer Retention
Customer retention is a vital aspect of any successful business. Acquiring new customers can be costly and challenging while retaining existing customers leads to higher lifetime value and sustainable growth. By prioritizing customer retention, you can build long-lasting relationships and foster brand loyalty. Remember, once a customer makes their initial purchase, the goal is to keep them coming back for more.
Tools and Strategies for List Growth
To build a robust SMS and email subscriber list, it’s important to utilize the right tools and implement effective strategies. Platforms like Attentive, PostScript, and Klaviyo SMS offer seamless integration and enable you to capture customer information efficiently. By optimizing your opt-in process and providing options for both email and SMS communication, you can steadily grow your subscriber base.
Crafting Effective SMS Campaigns
Creating compelling SMS campaigns requires a deep understanding of your audience and their preferences. Instead of bombarding them with constant sales pitches, focus on providing value and building relationships. Repurpose content from Instagram comments, customer reviews, blog articles, and other sources to create engaging and relatable SMS messages. Remember, the key is to captivate your audience and inspire them to take action.
Finding the Right Frequency
Determining the right frequency for your SMS and email campaigns is crucial. While some brands fear sending too many messages, it’s important to stay top-of-mind with your customers. Frequency, combined with relevant and valuable content, helps establish a strong brand presence. By finding the right balance and mirroring the frequency of your competitors, you can increase brand recognition and drive customer engagement.
The Power of Opt-In Offers
Opt-in offers are a powerful tool for list growth. By offering incentives such as discounts or exclusive content, you can entice customers to join your email and SMS lists. Implement a streamlined opt-in process that is user-friendly and convenient for your audience. Remember, the goal is to provide value and make the opt-in experience enticing.
Conclusion
SMS marketing holds immense potential for eCommerce success. By implementing these strategies, you can unlock the power of SMS and elevate your customer engagement to new heights. Remember to focus on providing value, understanding your audience, and maintaining a consistent brand presence across all channels. Start harnessing the potential of SMS marketing and watch your eCommerce business thrive in the competitive digital landscape.
You can find Kerri at: https://www.growwithgreenhouse.com/ and on LinkedIn here: https://www.linkedin.com/in/kerri-mcdonald-ab350045/.
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