The Science Behind Marketing

In this episode, Avi Kumar, founder and CEO of KUWARE, Inc., shares his fractional CMO strategy for a business that delivers. Gather new insights to grow your business with Avi’s scientific approach to marketing.

Click below to listen to the audio podcast or watch the video of the episode.

The Science Behind Marketing

In this episode, Avi Kumar, founder and CEO of KUWARE, Inc., shares his fractional CMO strategy for a business that delivers. Gather new insights to grow your business with Avi's scientific approach to marketing.

Timestamps:
0:00 Intro
5:50 How Do Brands Vet Digital Marketing Partners?
9:07 Getting a Hesitant Client to Open Up
10:27 Gauging a Client’s Ability to Scale
12:36 Metric Used by a Fractional CMO Firm
15:38 Discussing the Ramp-up and Time Expectations
17:22 When to Outsource Your Marketing
19:30 Boosting Conversion Rates

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