In this episode, Shane Cicero talks about how to work with the challenges advertisers are seeing with Facebook and Instagram Ads due to the enhanced privacy update from iOS 14.
Click below to listen to the audio podcast or watch the video of the episode.
3:05 Changes with Facebook and Instagram Ads
4:38 Working with Report Delays and Limited Data
7:11 Prioritizing Web Conversion Events
9:49 Impact of the iOS Update on Paid Social Ads
12:29 Managing the Changes from the iOS Update
17:58 How Should We Think of Marketing Metrics?
23:01 Comparing to Previous Conversion Data