Derisking Your Paid Marketing Strategy

Understanding the role of de-risking your advertising through major platforms is crucial for the success of eCommerce businesses, mitigating potential financial and operational risks.

In this article, we explore the risks faced by online advertisers who rely on social media platforms and how to minimize the liability of broken ad policies on Facebook, Instagram & TikTok.

Experienced eCommerce advertisers, Rohaan Khan and Eroslav Georgiev, share their unique advertising solution that will help generate leads, drive website traffic, and build brand awareness. Read on to gain expert insights on navigating potential challenges, safeguarding your campaigns, and maximizing your advertising outcomes.

You can also watch or listen to our interview with Rohaan and Eroslav below.

Derisking Your Paid Marketing Strategy with Rohaan Khan & Eroslav Georgiev

Generate leads, drive website traffic, and build brand awareness with the advertising solution that Rohaan Khan and Eroslav Georgiev discussed in this episode. This unique solution will help you minimize the liability of broken ad policies on Facebook, Instagram & TikTok.

0:00 Intro
0:27 Risk in Advertising Platforms
Strategies that Work
9:46 Website Page Score
11:08 The Solution

Understanding the Risks

Many entrepreneurs, both beginners and experienced, often rely solely on one traffic source, such as Facebook or TikTok. This strategy puts their businesses at risk as they become dependent on a single platform. The consequences can be devastating if the chosen platform bans their account. A sudden loss of traffic can lead to inventory pile-up and a halt in business operations. Even those who follow the rules and have legitimate brands can fall victim to ad account restrictions or bans, which can be a significant setback. The slow response time from support teams exacerbates the problem, leaving advertisers in a crippled state while waiting for their accounts to be reinstated.

The Solution to Banned Accounts

To address these challenges, Eroslav and Rohaan founded Orange Trail, an agency specializing in providing high-level agency ad accounts. These accounts offer numerous advantages over standard accounts and have established partnerships with major advertising platforms like Facebook, Google, TikTok, Snapchat, and Twitter. With agency accounts, advertisers gain access to premium features, have higher spending limits, and enjoy direct support from knowledgeable representatives. This stability and support enable advertisers to run their campaigns with confidence and consistency.

Who Can Benefit from This Solution

The service provided by Orange Trail is ideal for a range of eCommerce advertisers, including established brands, dropshippers, affiliate marketers, and lead generation specialists. Whether it’s seeking better support, access to premium features, or ensuring account stability, Orange Trail caters to advertisers who want to de-risk their advertising and achieve sustainable growth.

Strategies That Work

While specific strategies used by clients cannot be shared due to privacy agreements, Orange Trail emphasizes the importance of longevity and accessibility in advertising. Maintaining healthy assets across the board is crucial. Advertisers should focus on providing excellent customer service, high-quality ads, and a positive user experience to improve their page scores. Additionally, taking a decentralized approach, diversifying assets, and using separate business managers for different purposes can minimize risks and ensure smooth operations.

Getting Started

If you’re experiencing challenges with your advertising or seeking more reliable infrastructure, Orange Trail is here to help. Their website,, provides detailed information about their services, and interested individuals can book a consultation to discuss their specific needs. Orange Trail welcomes advertisers committed to white-hat practices and serious about scaling their businesses.


De-risking your advertising is crucial for long-term success in the eCommerce industry. By leveraging the expertise and resources provided by Orange Trail, advertisers can overcome platform restrictions, gain stability, and achieve sustainable growth.

You can find Rohaan and Eroslav at:

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