Learn about Conversion Rate Optimization (CRO) and how it applies to (even low-traffic) eCommerce stores with Vlad Popa from Team Croco.
Click below to listen to the audio podcast or watch the video of the episode.
0:37 What is Conversion Rate Optimization (CRO)?
01:39 Who Should Use CRO? When Should They Use It?
02:24 What Should Ecommerce Companies Test?
03:40 How Do You Measure CRO Results?
05:54 Statistical Significance in CRO
06:51 What Level of Statistical Significance do you Look for?
07:50 Incorporating Social Science in CRO
08:16 Theorizing & Test Results
08:49 Failed Tests in CRO
09:33 Number of Tests Needed to See Results
11:17 Number of Users Needed to Start A/B Testing for CRO
13:13 What is Cookie Churn?
13:56 Sessions vs Users in Google Analytics
15:39 Learning from Non-significant Data
16:37 CRO Tests to Try
19:29 Optimizing Based on Your Success Metric
20:26 Does the Traffic Source Matter?
21:49 Actual CRO Test Results
25:15 Team Croco’s Guarantee