CRO for Ecommerce

Learn about Conversion Rate Optimization (CRO) and how it applies to (even low-traffic) eCommerce stores with Vlad Popa from Team Croco.

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CRO for Ecommerce

Learn about Conversion Rate Optimization (CRO) and how it applies to (even low-traffic) eCommerce stores with Vlad Popa from Team Croco. For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/   You can find Vlad Popa at Team Croco here: https://www.teamcroco.com/ https://www.linkedin.com/in/popa-ionut-vlad-120718128/ Timestamps: 0:00 Intro 1:42 What is Conversion Rate Optimization (CRO)?

Timestamps:
0:00 Intro
0:37 What is Conversion Rate Optimization (CRO)?
01:39 Who Should Use CRO? When Should They Use It?
02:24 What Should Ecommerce Companies Test?
03:40 How Do You Measure CRO Results?
05:54 Statistical Significance in CRO
06:51 What Level of Statistical Significance do you Look for?
07:50 Incorporating Social Science in CRO
08:16 Theorizing & Test Results
08:49 Failed Tests in CRO
09:33 Number of Tests Needed to See Results
11:17 Number of Users Needed to Start A/B Testing for CRO
13:13 What is Cookie Churn?
13:56 Sessions vs Users in Google Analytics
15:39 Learning from Non-significant Data
16:37 CRO Tests to Try
19:29 Optimizing Based on Your Success Metric
20:26 Does the Traffic Source Matter?
21:49 Actual CRO Test Results
25:15 Team Croco’s Guarantee

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