Brand Management Through Qualitative Data

In this episode of What’s Working in Ecommerce, Max Rast from Klar talks about how to gain insights into the deeper motives behind consumer purchases with qualitative data.

Click below to listen to the audio podcast or watch the video of the episode.

Brand Management Through Qualitative Data with Max Rast

In this episode, Max Rast from Klar talks about how to gain insights into the deeper motives behind consumer purchases with qualitative data.

Timestamps:
0:00 Intro
0:30 What is Business Intelligence
2:25 Collecting Qualitative Data
4:01 Questions to Ask in a Survey
7:08 The Process of Growing Your Brand
10:02 The Unit Economics of a Successful Brand
14:13 Liquidity vs Liability
18:38 Contribution Margin
26:41 A Demo on Klar

For more content like this, you can subscribe and check us out here:
YouTube
Apple Podcasts
Google Podcasts
Spotify
Stitcher