In this episode of What’s Working in Ecommerce, Max Rast from Klar talks about how to gain insights into the deeper motives behind consumer purchases with qualitative data.
Click below to listen to the audio podcast or watch the video of the episode.
Intro What is Business Intelligence
Collecting Qualitative Data
Questions to Ask in a Survey
The Process of Growing Your Brand
The Unit Economics of a Successful Brand
Liquidity vs Liability
A Demo on Klar