In this episode, learn how Shanif Dhanani’s SaaS tool Apteo uses (AI) Artificial Intelligence to personalize marketing campaigns and drive more sales. He also explained how Apteo juices performance for Klaviyo email marketing, and SMS text marketing through PostScript.
Click below to listen to the audio podcast or watch the video of the episode.
Timestamps:
0:00 Intro
0:53 Privacy Updates in IOS
2:24 Zero, First, & Third Party Cookie
4:45 Increasing Customer Retention
7:37 Content to Use in Marketing
9:51 Working with Artificial Intelligence
11:53 Working at Twitter
13:26 Developing a Tool to Help Businesses of all Sizes
15:34 How Apteo Works
17:46 Integrating Apteo with other Ecommerce Tools
18:14 How Apteo’s AI Helps Ecommerce Brands
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