Google Ads Specialist
Mike Wenzel
Web & Graphic Design Specialist
I started Caravan Digital because I saw how even small businesses can grow by embracing modern online marketing techniques and analytics. I believe strongly in entrepreneurship and the good it can do for the world. My goal is to help other entrepreneurs grow and improve their businesses through creativity and logic.
As an INTJ on Myers Briggs, I love to read, listen, watch and learn obsessively. Digital marketing has been the focus of my research for the last five years as I ran my last agency brand, Get Found Madison, and created an online training course called My Digital Marketing Mastery.
I love learning about new businesses and creating strategies to target and message to their prospects to squeeze the most out of every penny of ad spend.
I like to play guitar and banjo, read, write, listen to podcasts. I've played disc golf since high school and recently started playing and enjoying actual golf, too.
My role as a digital marketer and search marketing specialist involves driving results for clients on Google search ads, display ads, shopping ads, Microsoft Advertising, YouTube, and more.
My goal is to continuously expand the ways we can help our clients grow their businesses. I’m excited to be in this constantly evolving industry and help people succeed in it.
When I am not catching up on the latest PPC news you can find me attempting to corral my kitten, Archie, trying out a new recipe in the kitchen, finding new restaurants to eat at, or adding to my record collection.
Since graduating from the University of Wisconsin, with bachelor's degrees in Science Communication and Political Science, I have had an unexplainable interest in marketing. After interning at a startup on the square in Madison, Curate, I knew that marketing is where I want to be.
Working at Caravan Digital has really revealed my passion for working with a variety of businesses on a daily basis. I handle our clients' Facebook ads and am constantly testing new ads, audiences, and strategies in their campaigns. This industry never stops changing, therefore, I never stop learning about new strategies and tools to improve our results and grow as a marketer.
My interests include singing and playing guitar, taking my dog to new parks, and watching the Brewers.
I am the in-house SEO & Email Automation expert. I am also the in-house globetrotter!
After having lived for over 2 years in Madison, my family and I decided to move back to our homeland of France, to be closer to family. Since September 2020, I have been working remotely from my apartment in the food capital of the world, Lyon.
I am a Copenhagen Business School graduate with a Master's degree in Creative Business Management. This degree had a strong focus on marketing, big data, branding, and understanding user behavior.
I elected to further my marketing knowledge and minored in neuro-marketing, where I learned how marketers can make use of a target’s non-conscious to encourage them to behave in a specific way. Applying this knowledge through boundless AB testing is what gets me out of bed in the morning! That and a crying baby...
When I am not in front of my computer, I can be found reading, playing guitar, cooking, renovating furniture, hanging out at the local “boulangerie” buying pastries, or spending time with my daughter.
Mike Wenzel
Web & Graphic Design Specialist
My goal when working with clients is to help them achieve their goals and dreams. If I can be part of that process of doing something truly remarkable for a client and their business, I’m happy. Digital marketing has the vast potential to do just that and that aspect is what drew me to the field, as well as Get Found Madison.
My background started in graphic design, game design, and brand design. Through my previous positions, I was exposed to the wonderful world of marketing and realized I needed to make a career change. I knew I could do much more for clients and help them achieve their goals if I developed my skills in digital marketing and Web Design and here we are today. I’m looking forward to honing my skills in project management, Facebook ads, YouTube ads, client relations, as well as keeping my Web Design skills sharp.
In my personal time, I’m running my freelance design business, casually trying to play both guitar and keyboard, reading way too many books to be fun, attempting to cook edible food, traveling whenever possible, and just enjoying life to the best of my ability.
Josh Whelan
SEM and Google Shopping Expert
I like the little guy.
Ecommerce is competitive and expensive and ridiculous and scary. With the right approach, and the right partners, I believe it’s possible to demystify the process and make it work for you. I love search engine marketing because it works. When you care about what you do and you know how to do it, you can change the world.
Curiosity is the key to staying ahead of trends and keeping things interesting. Over my 16 years in digital marketing, I’ve helped companies and organizations grow from single-owner hobby shops to global brands. From after school programs to organic farming, figuring out the weird stuff makes every day a little different.
I like to unplug on the trails and get lost in the woods. I wouldn’t say no to a local brew and it wouldn’t hurt if we occasionally pretended to be hobbits with friends.
